The Alchemist, a new way of well-being…
Astranging, beautiful, poetic and yet sterile… thesis project * ’ The Alchemist’ by Nina van Bart can’t be captured in one word.
It’s a trend forecast, a short film for the wellness industry. It shows a new approach to body care and beauty treatments. In short: “Our bathroom will turn into a laboratory and we will turn into alchemists.”
Why? The last few years our life has been pretty hectic. In the face of the economic crisis - there it is again - we find ourselves wondering what really matters in life. Taking care of ourselves, spending our time with dedication and mindfulness and thereby intensifying the experience of well being. We chose to take better care of ourselves.” says Nina.
In the new lab-bathroom you will go on a quest to the ultimate sense of wellbeing. You will make your own beauty products in a new and experimental way, by tranforming and altering liquids, powders and minerals.
I see her point, but what I most appreciate in this project is how beautifully it’s made and I definitely believe that Nina van Bart has her hands on a future trend here.
* Design academy Eindhoven, department Man and Identity
Video: © 2013 by NINA VAN BART For more information: www.ninavanbart.nl
Copy: Sinja Bloeme
I Translation: Jorine Nelissen
"Woo ooo it’s a wicked, wicked world. Yea-a-a-ah, Woo ooo ooo ooo, it’s a wicked world" (Laura Jansen - Wicked World)